Dispensing good red wine from a plastic bag for a romantic dinner? The mere thought makes many wine drinkers’ hair stand on end—and wrongly so! Lieb Cellars, based in Suffolk County, New York, is demonstrating that premium wine can also be packaged in alternative packaging formats like flexible bag-in-box, cans, and even kegs too! Lieb Cellars offers six wine varietals of its Bridge Lane label in 3-liter bag-in-box packaging, supplied by Rapak®, part of TriMas Packaging. The flexible packaging solution is not only a more sustainable and cost-effective alternative to glass bottles, but it also protects the wine optimally and increases its shelf life.